Willow turns the chaos of scheduling into a single, calm workspace. Share a link, fill your calendar, and get paid — all from one place.

No more juggling texts, spreadsheets, and sticky notes. Willow brings your entire booking flow into a single, considered interface.
Appointments arrive sorted and grouped by day. Tap any booking to see the client, their answers, and manage it in a focused popup — no clutter, no digging.

Every booking flows into one clean, chronological view. Upcoming and past appointments, grouped by day, with the details that matter a tap away.
Set the hours you work and the slot lengths you offer. Clients only ever see the times you actually want to be booked.
Customize your public page with your own background, blur, and tone. Share one link and let clients book themselves in seconds.
Collect payment at the time of booking with Stripe. No-shows drop, cash flow rises, and every reservation is real.
Invite staff, assign roles, and keep everyone working from the same schedule without stepping on each other.
Call them appointments, sessions, or visits. Rename them once and the whole app follows your words.
No manuals, no onboarding calls. Three steps and you're taking bookings.
Add what you offer with durations, prices, colors, and custom intake questions.
Send clients to your branded booking page. They pick a service and a time that works.
Every booking lands on your dashboard with the client details and answers you need.
Secure by default
Encrypted data & payments
Never miss a booking
Everything in one dashboard
Made to feel simple
Designed for real businesses
Start free. Upgrade when you're ready to take payments and grow your team.
Everything you need to start taking bookings.
For businesses that want payments and a team.
Join the businesses running a calmer, fuller schedule with Willow.
Get started free